-GEOFF
MC FETRIDGE-
McFetridge is a graphic artist based in Los Angeles California. He creates
work for clients within the traditional world of graphic design as well as
on projects that test those boundaries of his job description. This unbounded
approach to doing art and design is a definitive aspect of his work.
After
graduating from the MFA Design program at the California Institute of the Arts
he became
art director for Grand Royal Magazine from 1995-1997. Although
at first glance he appears only to have himself as a client, he has a stellar
list of clients; Patagonia, Stussy, Burton Snowboards, Marc Jacobs, Lignet
Roset, Milk Fed, Girl Skateboards, Hermes, and Greenpeace. He’s designed
a shoe and watch for Nike. Over the years he has produced; toys, skateboards,
sandbags, wallpaper, fabrics, couches, bikes, books, stickers, sweaters, sunglasses,
films, songs and poems. His “mini-poster packs” are part of SFMOMA’s
permanent collection. He has had solo shows at Colette in Paris, Parco Gallery
in Tokyo, Spiritroom Berlin, Kemistry Gallery London and George’s and
New Image Art in Los Angeles. His work is currently part of the touring museum
show “Beautiful
Losers” which is touring internationally. His titling work includes Spike
Jonzes film “Adaptation” and the
doodle-ridden sequence for Sofia Coppola’s The Virgin Suicides. His music
videos and commercials for clients like the Hewlitt Packard, Pepsi, Napster
and the ESPN Winter X-Games have garnered awards and attention at numerous
festivals. McFetridge was featured in the Smithsonian’s Cooper-Hewitt
Design triennial and the California Design Biennial in 2003.
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